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Fender Celebration

Fender, makers of the Stratocaster -- the world's best known and most popular electric guitar -- will host a very special Diamond Anniversary celebration this spring. As part of the annual Tempe Music Festival, Fender will welcome a stellar lineup of artists, including John Mayer, Jeff Beck and Eric Johnson. Also on hand will be an impressive array of Fender exhibits for what promises to be a pair of unforgettable outdoor concerts.

To celebrate 60 years of musical innovation and inspiration, Fender will fill the entertainment roster for two stages at the fourth annual Tempe Music Festival, March 31-April 1 at Tempe Beach Park in Arizona. Friday night's show will feature the legendary Jeff Beck, topping a bill that also includes Texas guitar wizard Eric Johnson, savage guitar alien Greg Koch and eclectic acoustic musician Willy Porter.

Saturday's Main Stage lineup is highlighted by the blues-wailing John Mayer Trio, the Austin, Texas-based favorite, Arc Angels, plus performances by Train and Vertical Horizon. The Fender Stage will feature bands such as Tempe's own Gin Blossoms, G Love & Special Sauce, Vertical Horizon, Lit, Alien Ant Farm and Authority Zero.

Visitors at the two-day festival will be met with a concentrated blast of full-on Fender mojo that will leave players breathless, and those who don't play wanting to learn.

Noted "pickup artists" Abigail Ybarra and Seymour Duncan will hand-wind guitar pickups side-by-side nearby, and an immense Fender store will offer a wealth of Fender-branded clothing, collectibles and other merchandise.

The entire weekend will be a once-in-a-lifetime opportunity to see some legendary artists and craftsmen, hear some fantastic music, and participate in the 60-Year Diamond Anniversary of a beloved American icon: Fender.



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