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| Southeast Asia Online Games Market to Reach $1.7 Billion by 2014 Niko Partners announced preliminary results from its newly published series of reports on emerging markets for video games in Asia. Niko has completed seven individual market reports and has released a regional market size estimate and forecast. The 2010 online games market revenue for the six Southeast Asian emerging markets countries plus the region of Taiwan, is estimated to reach $917 million by the end of 2010, growing to $1.7 billion by 2014. This represents a 14% compound annual growth rate (CAGR) over the four-year period. Vietnam and Taiwan are the most significant of the seven markets in 2010, however Indonesia, Malaysia, the Philippines, Thailand and Singapore, are also experiencing market growth, particularly in online games usage and revenue. Each of the countries profiled is distinguished and defined by myriad influences over gamer behavior and the availability of video games, be they online, offline, console or handheld. Religious, cultural, economic, regulatory, technology, geographical and language issues are all factors that contribute to game usage and gamer behavior. The commonality among the seven markets is a surge in PC online gaming. "Niko Partners has provided data-oriented market intelligence on China's online game industry for eight years", said Lisa Cosmas Hanson, managing partner of Niko Partners. "As a result of researching the Southeast Asian markets as well as Taiwan, we recognize that China has influenced the online game industry throughout Asia, and in some countries that influence has been quite important. Our understanding of the online games segment and of Chinese online gamers and the overall video game market in China provides Niko a unique and relevant vantage point to analyze these additional emerging markets in Asia." write your comments about the article :: © 2010 Game News :: home page |