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| Social Gold Expands Global Reach Social Gold has announced new partnerships with international payment networks, GASH and MyCard. Social Gold will now be able to provide a broader variety of payment methods for users worldwide. By partnering with GASH and MyCard, users in parts of Asia including Taiwan, Hong Kong, Singapore, Malaysia, and Macau can make payments in their local currency and will benefit from a more seamless payments experience. Currencies that will now be supported by Social Gold include the Taiwan dollar, Hong Kong dollar, Singapore dollar, and Malaysian ringgits. With the payment networks launch, Social Gold starts supporting the virtual economies in Southeast Asia for online communities including Miniclip, Tagged, Ohai and Lolapps. Social Gold enables developers to create and manage their virtual economy with customized payment options. By offering more local currencies in new locations, developers can better tailor the user experience to be as seamless as possible. The launch with partners, GASH and MyCard, extends Social Gold's reach to new markets in Asia. Social Gold also holds partnerships with direct payment methods such as paysafecard, Cherry Credits and Ukash, to support local payments across Canada, Europe, Asia and Latin America. Social Gold has found that by providing multiple payment options and supporting payment methods in local currencies, publishers can benefit from a 10% increase in the average order size. With the new additions of GASH and MyCard, developers can monetize a wider variety of currencies to ultimately provide an improved end user experience. Furthermore, developers can optimize their virtual economy through Social Gold's easy-to-integrate payments platform and in-Flash payments solution, which enables players to buy virtual goods without having to leave the game. As a result, developers typically see improved conversion rates (30-50% lift) as well as the lifetime value of customers increase to twice as high when integrating the Social Gold platform. Additionally, the customizable interface and white-labeled currency solution enables developers to tailor the platform specifically to their needs. write your comments about the article :: © 2010 Game News :: home page |