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| 'Guinness World Records 2009 – Gamer's Edition' Released Itonic announces that its latest showcase is in the shops now. In addition to designing one of the world's best loved books, Guinness World Records (GWR) four years in a row, the team at Itonic proudly stands behind the very latest edition of 'Guinness World Records 2009 – Gamer's Edition'. Itonic is a graphic design agency based in Brighton specialising in book design and covers. It has over 20 years experience in graphic design with skills honed in advertising, publishing and print. As well as GWR, Itonic's portfolio includes: Girl Guides, Visit Brighton, mybreast, Platinum Finance and Brighton & Hove PCT. Computer games are enjoying record sales across the globe and are poised to eclipse all other forms of entertainment in 2009. Thanks to Itonic's imaginative representation of gaming champions, the winners who have battled online all over the world will be able to see their names go down in history in this very latest Guinness World Record Gamer's Edition 2009. Itonic uses clever book design to bridge the increasing digital chasm for book publishers. Gaming was reflected in the design by using views familiar with the internet such as: left hand bars, heads-up displays, snippets of information in box outs – all designed in one exciting page-turner without disjointing the spreads or the book as a whole. Itonic's fourth book design for GWR, the Guinness World Records 2009 edition is also now in the shops and remains the world's best-selling copyright book. It entered the book charts at no.4 (later reaching and remaining at the no.1 spot for several weeks and resulted in the company's best week of sales in its 54 year history) in both the UK and the US and as a result, Itonic have been commissioned to undertake the design of Guinness World Records 2010. Aimed at 8-14 year old boys interested in video games, or those classed as gamers, the book also had to appeal to an older male audience (core gamers tend to be between 18-30 year old males). Bought largely by mothers, Itonic had to stay away from overly graphic or violent representation of video games. Even when dealing with 18 rated games (such as Grand Theft Auto IV) the audience would include children as young as eight years old, Itonic therefore had to bear in mind a consistent appropriateness to accommodate the book's more tender readers. write your comments about the article :: © 2009 Game News :: home page |