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DIDMO Appoints Roberto Chaves as Chief Executive Officer

DIDMO has appointed Roberto Chaves as the new Chief Executive Officer of its global operations. Chaves is charged with growing the company's presence in North America and Europe.

Chaves brings a wealth of leadership, research and development, programming, and IT consulting experience to DIDMO. Chaves started his career as co-founder of Evolution 42, developing a complete software and hardware virtual reality system for an arcade platform, one of the first to render graphics in 16-bit architecture. Since then, Chaves has held various positions including project leader with Cycore AB's Cult3D R&D team, Senior Graphics Software Engineer with Mental Images, Technical Advisor with Cycore and United Keys, and as CTO with IPDrum. Chaves is a SuperGroup Member with Research International and most recently served as Scrum Master and Team Leader with Ace Interactive.

DIDMO has achieved wide recognition with its technology platform by delivering free, full-version games to mobile phones wrapped in an ad-supported shell for 24 hours, after which consumers have the option to purchase the content or download a new game. Its "try before you buy" business model offers consumers on-going content for free or purchase, publishers with increased control of IP and additional revenue streams, and advertisers with a proven method of high ROI averaging 5-10% click-through rates.



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