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| EA and Endemol Make Deal or No Deal Mobile Electronic Arts has signed an agreement with UK production company Endemol for its television property, Deal or No Deal. The agreement gives EA Mobile, a division of EA's Casual Entertainment Label, the rights to develop, market and publish brand new mobile games based on the Deal or No Deal TV series for the UK mobile market. The first game is scheduled to be released in November 2008. Deal or No Deal first launched in the UK in October 2005 and has pervaded UK popular culture since then. The show attracts average daily audiences of over 2.3 million on Channel 4 and the format has aired in over 80 countries worldwide. EA Mobile will build on the brand values that have created this success to develop games that deliver an experience that faithfully reflects the elements the fans love from the TV show – the contestants, the camaraderie and the nail-biting drama. write your comments about the article :: © 2008 Game News :: home page |