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| Nick Welch to Give Insight on In-Game Advertising at GCDC The GC Developers Conference (GCDC) announces that Nick Welch, EMEA business development manager for Massive, will speak about Dynamic In-Game Advertising (DIGA) at this year's event. Under the title, "Investigating the factors that contribute to DIGA dollar success in video games", he will highlight key guidelines for a successful evaluation of DIGA placement. GCDC is Europe's leading developers conference and takes place prior to the GC – Games Convention August 18-20, 2008 in Leipzig. Welch will focus on the question of what makes a great game the right candidate for DIGA, outlining crucial factors to consider as well as the key forces driving DIGA growth. He brings more than 10 years of experience working in advertising including radio, TV, magazines, online and mobile, focusing on the marketing requirements of video games publishers. write your comments about the article :: © 2008 Game News :: home page |