Gala-Net Launches PlaySpan Marketplace with Upshift StrikeRacer

PlaySpan and Gala-Net announce the launch of beta service for Upshift StrikeRacer, an online racing game. PlaySpan's system integrates into the game inside a widget. As an official, publisher-sponsored service, the application is a secure and reliable way to buy and sell goods without leaving the game.

PlaySpan is game industry's first publisher-sponsored in-game commerce network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods commerce. PlaySpan is based in Silicon Valley with offices in Mumbai, Seoul and Shanghai. Investors include Easton Capital, Menlo Ventures, South Korea based STIC and Hong Kong based Novel TMT Ventures.

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