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| 3GX Expands Media Consultancy Partnerships Digital IP licensing company 3GX has expanded its ability to consult on media production projects by partnering up with Gideon Palmer and Darrin Woodford of Bullitt Music Management. Palmer spent six years at Chrysalis Group responsible for UK marketing, sales and promotions and oversaw Levi's European music sponsorship before establishing a specialist BTL agency. Woodford was a founding member of The Echo Label where as A&R Director he oversaw the global campaigns for artists such as Moloko, Ray Lamontagne and Morcheeba. He also consults to Parlophone EMI. 3GX Founder Paul McDermott said: "We've known Gideon and Darrin for many years and with mobile, hand held entertainment devices, IPTV and etc all biased towards music production, artists and festival events we felt it was essential to bolster the knowledge we can share by bringing these guys in to our consultancy circle." 3GX already has considerable experience in the music business with McDermott and fellow 3GX director Sally Brett previously in charge of both music acts and venues in the UK before starting 3GX. McDermott also has substantial expertise in extreme sport and is the owner of the Xbox Skatepark in Ladbroke Grove, West London. The company has recently been looking to increase the knowledge base it can offer having spent 6 years in digital content licensing, although Co Founder Simon Weitzman also sees his own background in TV production becoming increasingly important to the mobile device and IPTV industries. "Before we started 3GX I spent 15 years directing and producing programmes for TV channels around the world", explained Weitzman. "What we've found recently is that there aren't that many people in the mobile and IPTV worlds with hands on experience of TV production, scheduling or creative music production and skills. That includes device manufacturers and this is where we have been concentrating our efforts on. We believe we have created a team network that can help manufacturers both understand production of video and music programming and show them how to schedule it for an audience. The media industry is obsessed with the phrase 'on demand' but few understand that scheduling and user habits are still critical parts of any plan to deliver content, which in turn builds the consumers relationship with a device and its manufacturer long-term." The company has been approached by a number of select manufacturers recently and has further engaged with PC game creators and DVD producers Alten8. The two companies recently collaborated to produce a new Skateboard tricks and tips video that supported the release of EA's Skate console game at Blockbusters. "The great thing here", Weitzman continued, "is that we have a strong set of content partners to work with and the ability to make things when needed. Our relationship with Alten8 gives us the ability to add some pretty heavy weight retail consultancy brain power to the 3GX network and the ability to produce and release products in partnership with them as well." McDermott added, "As we get better known we are starting to unearth great people with immense knowledge across the media production spectrum. It all adds to our ability to consult in these areas." write your comments about the article :: © 2008 Game News :: home page |