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| EA Extends Agreements with NFL and NFL Players Electronic Arts announces an extension of its exclusive licensing relationships with the National Football League and NFL Players to develop, publish and distribute interactive football video games. These agreements – which were negotiated separately and are extensions of contracts originally signed in December 2004 – provide EA continued rights to NFL teams, stadiums and players for its critically-acclaimed and best-selling football videogames through the end of the 2012 season, which culminates in February 2013. Both agreements include all aspects of the interactive experience, including console and handheld games as well as console-based online features. The agreements also provide EA access to both NFL Films and the NFL Network to enrich its game experiences. Financial terms of the agreements were not disclosed. Celebrating its 20th anniversary in 2008, EA's Madden NFL franchise has consistently been one of the videogame industry's best-selling and top-rated products, generating more than $2 billion in retail sales. Madden NFL 08 earned awards from the 2007 Game Critics Awards at the E3 Media and Business Summit, The SpikeTV Video Game Awards, and the GameSpot Readers Choice Awards last year. The game is available on the PlayStation 3 and PlayStation 2 computer entertainment systems, Xbox 360 and Xbox videogame and entertainment systems from Microsoft, Nintendo DS, Wii, PC, PSP (PlayStation Portable) handheld entertainment system, mobile handsets and Mac. EA also produces the arcade-football game NFL Tour which hit stores in January 2008, and NFL Head Coach, which was released in 2006. EA SPORTS recently hosted Madden Bowl XIV in Scottsdale, Ariz., as part of Super Bowl XLII festivities. Both agreements grant exclusive rights for action simulation, arcade-style and manager games on the PC, handheld game devices and consoles. write your comments about the article :: © 2008 Game News :: home page |