|
contents | business | |||||||
| Thomson Forms Strategic Alliance with DreamWorks Animation Thomson announces that its Technicolor Services division has formed a strategic alliance with DreamWorks Animation to develop world-class animation capabilities in India. The alliance leverages Thomson's recent investment in Paprikaas Animation Studios, an animation and game content provider in Bangalore, India. Paprikaas Animation Studios offers creative, technical and production capabilities to design and produce computer-generated animation for feature films, television programming, commercials and video games, with a strong focus on digital 3D content. Building on Technicolor's strong position in providing visual effects and interactive video game services and the investment in Paprikaas Animation Studios, the alliance with DreamWorks Animation will strengthen Technicolor's digital content production service offerings. The alliance also demonstrates Technicolor's success in implementing its unique Integrated Services Strategy to support the media, entertainment and communications sector in its transition to fully digital technologies. As part of the alliance and in collaboration with Thomson's Technicolor Services division, DreamWorks Animation will assist Technicolor in the recruitment, training and development of top-tier animation talent to the Paprikaas facility in India. The Paprikaas team's work on FARMkids, an animated children's series, recently won a "Best TV Series" award at the Australian Effects and Animation Festival in Sydney. Paprikaas' operations have recently relocated to Thomson's new 100,000-square-foot, state-of-the-art digital content production facility in Bangalore. The expanded animation facility, which opened this summer, boasts impressive size and modern capabilities. The first of its kind in Asia, the facility will serve as Thomson's post-production center of excellence in India. The growth of the animation feature film market has spurred demand for animation design outsourcing. According to NASSCOM, India's National Association of Software and Service Companies, the global animation development market is expected to grow 9% yearly through 2009, to become a $26 billion market. NASSCOM projects that in India, the animation development market will grow 34% yearly through 2009, to become a $950 million market. Meanwhile, the number of animated feature films released annually has grown from only one, in the 1995-97 timeframe, to 20, in the 2004-2006 timeframe. write your comments about the article :: © 2007 Game News :: home page |