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EA Ships MySims to Retail Shelves

Electronic Arts announces that MySims, the first game in a new product line from the developers of the blockbuster franchise, The Sims, has shipped to retails shelves across North America. Designed especially for the Wii and Nintendo DS platforms, MySims allows players to build a town, grow a community and discover a world of their own.

MySims introduces a charming cast of whimsical characters while delivering the creativity, customization and classic open-ended gameplay that has enchanted The Sims players worldwide. Players begin by creating their own toy-like MySims character that reflects their personal style and attitudes. From bow-ties and baseball caps to sunglasses and braces, the options are endless and the style is unlike any The Sims game to date. By unlocking the latest trends, hairstyles and accessories, players explore the game's incredible depth of customization and expression? and the characters are just the beginning.

After creating a unique MySims character, players will help turn a rundown town into a thriving one by building and customizing objects with the easy and fun-to-use Wii and Nintendo DS controls. From one-of-a-kind homes and thriving businesses to amusing furniture and more, fans can personalize their creations with customizable skins, patterns, and unique themes. Each completed task will help the town thrive, so what each player makes? makes all the difference.

As fans explore and build up their town, they'll begin to attract new characters, like DJ Candy Supergroove ? the town's hippest disc jockey who likes to spin music and deck out her home in the coolest new fashions. Or cook up a slice with the famous Italian chef ? Gino Delicioso ? the best pizza maker in town! Each of the 60 unique characters bring knowledge and a fresh new experience to the town, and it's up to each player who moves in and who moves out, proving there's never a dull moment in the MySims community.

MySims is rated "E" for Everyone by the ESRB with descriptors for Comic Mischief, Mild Cartoon Violence, and Gambling and will ship the Wii and Nintendo DS versions in North America on September 18th and in Europe on September 14th. The Wii version ships in Japan on September 27th, Nintendo DS version in Winter 2007.



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