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| Wii Poised to Become Consumers' Choice for Next-Gen Console On the heels of the busy retail season, a new report from BrandIntel states that Nintendo Wii is well-positioned to become the consumers' choice for next-generation gaming, as it appeals to the widely untapped casual gaming audience. The BrandIntel report, titled Top Video Game Console Report: Consumer Insight Monitor, analyzed consumer sentiment and discussion share around next-generation gaming consoles including Sony PlayStation 3, Nintendo Wii and Microsoft Xbox 360. While Xbox 360 currently holds the top spot with hard-core gamers, Wii has the highest intent to purchase scores and is appealing to a broader consumer base due to its price, innovation and ease of use. Based on analysis of consumer-created content, the Top Video Game Console Report captures data from January 1, 2007 to July 24, 2007. Additional key findings from the study include: - The Nintendo Wii generated very positive levels of appeal and brand image and came highly recommended by consumers. - While it generated the least discussion due to its relative maturity, the Xbox 360 received positive sentiment stemming mostly from an impressive game lineup, making it the choice console for gaming enthusiasts. - The PlayStation 3 generated high levels of discussion regarding its processing power and hard drive, but was perceived more negatively than the Wii and Xbox 360 due in part to its high cost and lack of attractive games. The BrandIntel Top Video Game Console Report provides research, marketing, communications and customer relationship management executives with actionable information to support decision-making through a better understanding of consumer usage behavior, as well as industry trends and influences. The report highlights the video gaming consoles and manufacturers that have generated the most positive discussion and sentiment in online consumer communities such as blogs, discussion forums and other social media sites on the Internet. For this report, BrandIntel tracked more than 437,000 raw search results on the Internet but refined those results through technological filters and human analysis to utilize only the highest quality data - totaling more than 2,000 consumer mentions on next-generation video gaming consoles. This report follows BrandIntel's 2006 Top Gaming Consoles Report, which found the Nintendo Wii to have the highest amount of online discussion share and sentiment among the next-generation gaming consoles prior to and after the 2006 holiday season. "As the console war heats up again for the holiday season, Nintendo has been able to successfully target a new audience of casual gamers which has opened up new marketing and revenue opportunities for the company", said Alan Dean, V.P. of Business Innovation at BrandIntel. "As the Nintendo Wii moves beyond the hype, consumers are looking for games that can compete with the bigger name titles produced by their competitors." write your comments about the article :: © 2007 Game News :: home page |