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| Halo 3 Becomes Fastest-Selling Pre-Ordered Video Game in History As the countdown continues for the entertainment event of the year ? the launch of "Halo 3" ? the video game continues to set records and establish new precedents for an entertainment launch. Microsoft says that preorders in North America for the exclusive Xbox 360 title have exceeded the 1 million milestone. In a strategy utilized in other big entertainment launches, retailers around the world have begun taking preorders, enabling consumers to order one of the three versions of "Halo 3": Standard Edition, Limited Edition and the ultra-collectible Legendary Edition. In fact, demand has been so strong for the Legendary Edition of the game that it is expected to be sold out by the time the game launches on Sept. 25. Retailers have also noted that the presales for "Halo 3" are the fastest in video game history. For the first time in video game history and on par with the scope of major movie releases, some of the world's biggest consumer brands have aligned to support the launch. Many plan to offer a variety of promotions that give consumers the opportunity to obtain unique "Halo 3"-branded products and prizes and participate in one-of-a-kind "Halo 3"-themed events. "Halo 3", the final chapter in the groundbreaking "Halo" trilogy, is set to shatter day-one entertainment sales records when it is released worldwide beginning Tuesday, Sept. 25. Created by legendary developer Bungie Studios and exclusive to the Xbox 360 video game and entertainment system, "Halo 3" will set a new standard for interactive storytelling and social gaming by engaging consumers worldwide in the epic battle of Master Chief to save humankind. write your comments about the article :: © 2007 Game News :: home page |