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| Namco Bandai Joins Forces with Fremantlemedia Enterprises Namco Bandai Networks Europe is working with FremantleMedia Enterprises, the commercial division of FremantleMedia to develop, publish and distribute mobile games based on the Idols format, one of the world's most successful television franchises. The multi-year agreement between Namco Bandai Networks and FremantleMedia Enterprises will see mobile games based on the Idols format launch across a number of territories in Europe, the Middle East and Asia Pacific. This agreement is the first time Namco Bandai Networks has licensed content specifically for a European audience, and follows the creation of a dedicated European mobile entity in January 2007. FremantleMedia has sold the Idols format to 41 territories to date, and these local versions of the format are watched by millions of people around the world. Mobile games based on television shows have been consistent best sellers, with games based on familiar shows topping the UK's ELSPA mobile download chart for four months out of the last six. write your comments about the article :: © 2007 Game News :: home page |