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| Merscom to Bolster Competitive Analytics Merscom is forging a strategic relationship with GameFrog to understand better the retail behavior of casual gamers as well as expand the type of games available at GameFrog. The relationship will make six of Merscom's most popular casual games available at GameFrog's game centers in North Carolina and Texas. Merscom will use the data collected to determine the casual games most appropriate for a retail release, the best positioning for the games and the most effective packaging. GameFrog customers will enjoy access to an even broader array of games, as Merscom's casual games appeal to the mass market as well as the traditional gamer. GameFrog will help Merscom collect consumer behavior data that will then be integrated with other data Merscom gathers from panels, focus groups and beta testers. The relationship with GameFrog will provide data that shows actual consumer choices in a retail environment. Merscom is currently developing a technology platform that allows it to collect and analyze data from testers, panels and end-users at all stages of the development cycle. This technology platform will generate data based on consumer interaction with Merscom games. With the help of leading consumer behavior experts at MIT, Duke University and Vanderbilt University, the data will be analyzed to improve consumer enjoyment and playing time, sales of Merscom games and in-game advertising revenue. write your comments about the article :: © 2007 Game News :: home page |