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EA Appoints Kathy Vrabeck to Lead EA Casual Entertainment

Electronic Arts has announced the formation of EA Casual Entertainment, dedicated to developing and publishing games for consoles, PCs, handheld devices and mobile phones. Kathy Vrabeck has been appointed to lead the group as President of EA Casual Entertainment.

Kathy Vrabeck has a distinguished background in management, marketing, sales and development. She served as President of Activision Publishing, a position which included oversight of that company's worldwide studios. She has also held management positions in marketing and sales for Pillsbury Company, Quaker Oats and ConAgra. New games, franchises and licenses to be developed and published by EA Casual Games will be announced in the future.



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