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Double Fusion, THQ Sign Multi-Title In-Game Advertising Deal

Double Fusion has added upcoming titles from THQ to its premium network. The agreement grants Double Fusion advertising representation across certain platforms for a number of THQ's titles. The roster includes games based on the Juiced, MX vs ATV and Stuntman franchises.

Double Fusion will offer marketers the opportunity to reach players of THQ's leading properties by incorporating their brands into actual gameplay. The games will also feature a rich array of dynamic advertising placements, allowing advertisers to reach millions of gamers through real-time media buys. Double Fusion also offers consumer targeting, measurability, and flexibility in delivering advertising content.



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