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| The Lego Group Selects NetDevil to Create Branded MMO Game The LEGO Group has commenced a working relationship with NetDevil to develop a massively multiplayer online gaming experience to further engage its dedicated and active community. "As children around the world continue to spend more time online, we are developing new and engaging ways for them to interact with our brand", said Lisbeth Valther Pallesen, Executive Vice President, Community, Education and Direct Division LEGO Group. "The LEGO brand represents construction, creativity and problem solving - values that complement the MMOG market. By merging the online world of social interaction with physical play, the LEGO brand is providing new experiences for children, as well as fans. NetDevil's technological capability, openness to work with a large community, and enthusiasm for the LEGO brand make them a natural partner." write your comments about the article :: © 2007 Game News :: home page |