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| VPSurf Launch Real-time Gaming on UK's Student TV Network VPSurf have launched an interactive football penalty shoot out game called 'Golden Kicks' that will be shown to the UK's university students throughout the Champions League football tournament. Players use their mobile phones to participate in the game that will be shown on SubTV's network of almost 100 British student union bars. As they take part, text messaging encourages them to visit an advertiser's website or collect promotional material. Results are shown in real time on the screen throughout the contest, which can be played locally in each bar with the players competing against players elsewhere in the network. The game is branded with an advertiser's logo and imagery, reinforcing the brand at every stage of play. Additional content can be shown in real time, including the results of the competition as well as news and other sports results. So that the game does not interfere with the live football matches, it can be seen as either full or partial screen. Like the other games in the VPSurf catalogue, this game is multi-platform so it can run on anything from analogue terrestrial TV, digital TV and satellite to Internet and mobile phones. Players can take part in VPSurf's games using a mixture of SMS MMS and IVR. In this case, it is simple and low-cost text messaging suitable for the specific audience. VPSurf's other games include quizzes, sudoku, poker, traimonds, racing and a number of role play titles. All have been designed to be fully customised, so that unobtrusive branding and advertising messages for any advertiser can be seen throughout. In many cases, the revenue generated by the text messaging participatiocovers the cost of rebranding a game. write your comments about the article :: © 2007 Game News :: home page |