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Casual Genres Dominate 3G Mobile Gaming

The impact of 3G on mobile gaming usage has been immensely positive with 3G subscribers having twice the propensity to play mobile games compared with non-3G subscribers. I-play and M:Metrics can also reveal casual genres dominate the types of games played by 3G subscribers, compared to genres dominated by console gaming.

M:Metrics' data shows that genres such as Arcade puzzle, Retro Arcade, card and casino are the most popular games amongst 3G subscribers in Europe and the US. Action/adventure, First person shooter and Sports genres are amongst the less played genres. Please refer tothis tablefor reference.

These findings are contrary to expectation. Many of the big mobile games publishers have been betting on 3G signalling the dawn of high-definition, console-esque titles to mobile.



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