WoW: The Burning Crusade Wows China

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Blizzard has signed an agreement with The9 for the operation of World of Warcraft: The Burning Crusade in mainland China. The9 currently operates Blizzard Entertainment 's massively multiplayer online role-playing game, World of Warcraft, in China, where the game is played by more than 3.5 million subscribers. Localization of The Burning Crusade, Blizzard's first World of Warcraft expansion, into simplified Chinese is underway, and further details regarding the release of the expansion in China will be announced in the months ahead.

The new agreement between Blizzard and The9 includes provisions for hardware upgrades to the existing World of Warcraft infrastructure to enable the best gaming experience possible for players in China. Working closely with Blizzard's global teams, The9 will continue providing local community management, technical support, and 24/7 in-game customer service. The9 also manages distribution of game cards and the physical hosting of World of Warcraft and The Burning Crusade on local servers.

Launched in North America, Europe, Australia, New Zealand, Singapore, Malaysia, and Thailand in mid January, World of Warcraft: The Burning Crusade smashed the day-one sales record for PC games, selling nearly 2.4 million copies within its first 24 hours of availability. World of Warcraft is played by more than 8 million subscribers worldwide.

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