Nintendo DS Sells 10 Million Units in Europe

The Nintendo DS has gone from strength to strength since its launch in March 2005, with sales dwarfing those of all other consoles as Nintendo attracts all-new audiences to the gaming industry. Now after just one year and ten months on sale, Nintendo DS has become the fastest games console in European history to sell 10 million and with 1.7 million units selling in December 2006 alone it is also by far the best selling handheld games console across Europe.

The success of Nintendo DS has been driven by Nintendo's range of Touch! Generations games, targeted at non-traditional audiences. Nintendogs which launched in October 2005, is now being enjoyed by over five million Europeans, whilst titles like Dr Kawashima's Brain Training: How old is your brain? have been enjoying similar success with over two million copies sold to consumers to date in Europe. What's more six months after its launch sales are still going strong and it's maintaining a high position in sales charts across Europe.

Traditional gaming titles are also achieving significant growth with total sales of New Super Mario Bros., Super Mario 64 DS, Mario Kart DS, Pok?mon Mystery Dungeon and Animal Crossing: Wild World all surpassing the million sold mark in Europe. The success doesn't end there with dozens of third party games such as The Sims 2 Pets (Electronic Arts), Sonic Rush (SEGA) and Disney's Pirates of the Caribbean: Dead Man's Chest (Buena Vista Games) selling at a significant rate in Europe.

Nintendo is continuing to build on this momentum with a dynamic range of exciting, new games including Mario Slam Basketball, Star Fox Command, Actionloop, and the legendary Final Fantasy III from Square-Enix, all scheduled for launch in 2007.

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