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| How Are Video Game Consoles Being Rated This Holiday Season?  Some highlights of this recent tracker report include: - The Nintendo Wii is in a strong position, as was the case in the pre-launch period." title="How Are Video Game Consoles Being Rated This Holiday Season?">BrandIntel has just released the most recent of weekly reports tracking sentiment and discussion for video game consoles this holiday season. This tracker is in follow up to the research report issued in November that ranked the top video game consoles, including Sony PlayStation 3, Nintendo Wii and Microsoft Xbox 360. Some highlights of this recent tracker report include: - The Nintendo Wii is in a strong position, as was the case in the pre-launch period. As gamers experience the innovative controller in conjunction with The Legend of Zelda: Twilight Princess and Wii Sports, they continue to positively discuss the overall fun experience that the console provides. Price/value and purchase intent represent the Wii's strengths, due mostly to its low price point in contrast to the price of the PlayStation 3. - The Xbox 360 has benefited from the low availability of the PlayStation 3 and the Wii. While consumers have expressed frustration in the inability to purchase a PlayStation 3 or Wii, the Xbox 360 has been praised for its impressive game lineup, graphics and online features. Gears of War has been a major source of positive discussion for the Xbox 360 ? 25% of game lineup comments for the Xbox 360 cite Gears of War in a positive manner (as of December 11, 2006). - The PlayStation 3 is struggling in the post-launch period to reverse negative perceptions of the console. The high cost of the console coupled with low availability has turned consumers against the PlayStation 3 in favor of the Wii or Xbox 360. Moreover, the strengths of the PlayStation 3 in the pre-launch period have begun to weaken. While graphics remain the PlayStation 3's strongest attribute, it still trails the Xbox 360 in sentiment. Regarding the Nintendo Wii and recent news, online consumer feedback and sentiment have not registered the straps as an issue for the company. Rather discussion remains focused on the controller functionality and how innovative it is. write your comments about the article :: © 2006 Game News :: home page |