?Viva Pi?ata? Bursts into Stores

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Horstachios, Fizzlybears, Fudgehogs, Mousemallows, Elephanillas and Pretztails are just a handful of the 60 species of wild pi?ata, coming to homes this holiday season in "Viva Pi?ata", the Xbox 360 game for kids of all ages. Breaking new ground in Xbox 360 family entertainment, was shipped to stores on Nov. 9, and it will continue to be rolled out to retailers throughout the U.S. and worldwide through Dec. 2. Created by Rare and Microsoft Game Studios exclusively for the Xbox 360 video game and entertainment system, the two-disc "Viva Pi?ata" Special Edition invites game-players to escape to Pi?ata Island, where wild-roaming, living pi?ata animals are looking for a home.

People of all ages will enjoy the vibrant world where they can create and customize their own environment to attract, tame and nurture more than 60 species of wild pi?ata and make their experience uniquely their own. Packed with hundreds of personalization options, "Viva Pi?ata" lets people name their pi?atas, choose accessories for them to wear, decide where to plant grass and flowers, and more. The colorful, fully customizable game invites people into a world with all kinds of possibilities.

People first experienced the world of "Viva Pi?ata" in September, with the debut of the Saturday-morning computer-generated animation series produced by 4Kids Entertainment and Bardel Entertainment on 4Kids TV on FOX. The arrival of "Viva Pi?ata" for Xbox 360 establishes a crossover between the show and the game as people, young and old, tune in to the series to pick up hints and tricks to take back to the game.

The genesis of the "Viva Pi?ata" franchise came from Rare, known for such all-age-friendly games as "Banjo-Kazooie " and "Grabbed by the Ghoulies". Veteran developers of these games, as well as a new crop of talent, worked together to craft "Viva Pi?ata" into the fun-filled game available now on store shelves. Additional "Viva Pi?ata" products are expected to debut in fall 2007, with Playmates Toys and American Greetings already on board for toys and party goods. "Viva Pi?ata" from Rare and Microsoft Game Studios is rated "E" for Everyone and is available exclusively on Xbox 360.

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