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| I-play Signed as a Partner for Midnight Gaming Championship VGL has announced that along with title sponsor McDonald's, it has signed I-play as the exclusive mobile gaming partner for its upcoming "Midnight Gaming Championship", a new video gaming tournament that aims to find the best gamers in the Dallas, Ft. Worth area and/or nation. As part of the offering, I-play will execute the mobile marketing and short code initiatives on behalf of nationally recognized sponsors including Time Warner Cable, Best Buy, GameZnFlix, Punchbutton and Coca Cola. "Midnight Gaming Championship" debuted on Saturday, September 23rd and was an immediate success. Four more tournaments are currently scheduled, leading up to the Championship that will take place on November 18th, 2006. I-play will support the "Midnight Gaming Championship" by providing tournament participants with information on how to download mobile games, as well as demonstrating games for people on site. I-play is also handling integrated short code promotions on behalf of the participating sponsors, while providing specific tournament information. I-play is an award-winning publisher and developer of mobile entertainment with proven experience in large-scale mobile partnerships, which ensures that "Midnight Gaming Championship" attendees walk away from the event more knowledgeable of mobile gaming and the technology that drives it. write your comments about the article :: © 2006 Game News :: home page |