Million-2-1 Breaks into the Largest Telecoms Market in the World

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The UK SMS soft gaming business has announced a formal partnership agreement with IW Technologies for the development, distribution and operation of new mobile entertainment in China and across other territories in Asia. The partnership between IWT, a major player in China's rapidly developing mobile and lotteries market and Million-2-1 is expected to see the development of 4Kjava games which will be used to create mobile communities and delivery of other products in line with Chinese regulations.

IWT and Million-2-1 have already collaborated on the successful launch of Hao Lao (based on the Million-2-1's UK How Lo reverse auction concept) in China. This is currently running on provincial radio stations and is available to subscribers of all mobile and fixed line networks with live telephone support being delivered by one of the company joint ventures, China Telecom.

China is the largest telecommunications market in the world. Fixed line users exceed 366 million with mobile users around 431 million. Internet users top 111 million. Both fixed and mobile penetration is, however, lower than developed countries at about 30% of the population and Internet user penetration is less than 10%.

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