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| Greystripe Partners with Alten8 Greystripe has announced its largest content deal to date?with game publisher Alten8. The deal brings 38 classic games to GameJump.com, raising its total to over 100 and counting.spiter The alliance is a revenue win for Alten8 and a bonus for consumers, who'll have more free mobile games to play. Made possible through Greystripe's proprietary AdWRAP for Publishers (AFP) technology, the games will be "wrapped" with advertising content from leading global brands, allowing free mobile game downloads for consumers and generating revenue for game publishers. In addition to offering free mobile games on GameJump.com, Greystripe is also distributing them through its mobileWeb siteand through its catalog partner program. Alten8's game genres and titles include: Action Adventure: Snake, Lop Ears, City Cop, Chopper, Mooney and the Valley of Gems, Jet Fighter, Catch the Coin, Haunted House, Office Zombies, Opals Quest, Space Fighter, Shark, Skateboard Fighting, Eternity's Child, Venturama, Soldier Beetles, Storm Spy, Saving 2046, Arabia Storehouse, The Last Vampire. Retro: Bird Hunt, Fruit Catch, Amusement Park, Mobile Breakout, Retro Logger, Retro Blocks, Retro Remember, Retro Rocks, Retro Soldier, Retro Vaders, Retro Lander, Retro Man, Tank Command. Casino: Casino Player. Puzzle: Quick 6 Fix Sudoku. Sports: Golf Club, USA Basketball, Xtreme Ignition. As in-game advertising is expected to grow ten-fold in the next five years, Greystripe is already scaling its content and technology by delivering full-screen ads, video formats and the ability to target consumers who are more likely to respond to promotions in their free time. According to M:Metrics, in 2005 there were approximately 55 million mobile game players in the U.S. alone. In-game advertising revenues are predicted to grow to $732 million by 2010, up from $56 million in 2005, according to Yankee Group. Alten8 joins Germany's HandyGames and 16 other publishers in choosing the Greystripe AdWRAP service, as well as distributing games through GameJump.com. write your comments about the article :: © 2006 Game News :: home page |