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| EA Brings In-Game Dynamic Advertising to Select Titles Electronic Arts has signed an agreement with IGA Worldwide in a move to offer marketers new dynamic advertising possibilities in select EA franchises on a global basis. Through the agreement, a portfolio of EA games will be incorporated into IGA's network. Financial terms of the agreement were not disclosed. The initial EA title to incorporate dynamic in-game advertising via IGA is Battlefield 2142, developed by DICE in Stockholm, Sweden. Fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments across the platforms and across the geographies where they play. At least two additional EA titles will offer dynamic ad serving capabilities through the course of the agreement with IGA. discuss the article write your comments about the article :: © 2006 Game News :: home page |