NCsoft Chooses Massive Network for In-Game Advertising

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NCsoft North America and Massive Incorporated have announced a strategic partnership to integrate dynamic in-game advertising into the North American and European versions of Auto Assault, an action-oriented online role-playing game to be released this April.Auto Assault, created by Colorado-based developer NetDevil LTD, is the first massively multiplayer online (MMO) vehicular combat game combining elements of action games with qualities of role-playing games. NCsoft develops and publishes some of the most popular MMO titles, with millions of active subscribers worldwide, including City of Heroes, City of Villains, Guild Wars, Lineage and Lineage II.

The addition of NCsoft to the Massive Network bolsters Massive's roster of partners to more than 35 publishers and developers with a total pipeline of over 100 games, representing the single largest video game advertising network.

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