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Codemasters appoints Branded

Strategic brand consultancy, Branded has been appointed by Codemasters as the company expands its portfolio of titles and moves to new gaming formats. Branded will work with Codemasters to develop the company's future strategic direction.

Working with the company?s global marketing operation, Branded will consult on the marketing strategy for key product campaigns. Giles Thomas, Branded?s COO, will direct the project.

Codemasters has recently formed Codemasters Online Gaming, which manages a portfolio of Massively Multiplayer Online games and the casual online gaming portal Funsta.com, and Codemasters Mobile.



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