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Steel Monkeys Joins The Massive Video Game Network

Massive Incorporated and Steel Monkeys announced a strategic partnership to deliver dynamic advertising to 2 Days to Vegas, a PC title currently under development. The addition of Steel Monkeys to the Massive Network bolsters Massive's list of partners and clearly demonstrates the burgeoning support of the computer and video games development community towards dynamic in-game advertising.

Steel Monkeys employs over 50 development staff working on PS2, Xbox, Game Cube and PC titles, including 2 Days to Vegas, a third-person action-adventure game featuring thrilling car chases and shootouts across several major US cities over a 48 hour time period.

The Massive Network is the first and only network of its kind to deliver dynamic advertising seamlessly to an aggregated audience across premiere video games titles. The Massive Network enables publishers and developers to capture incremental revenues through the aggregation of the video game audience. Developers are able to integrate real-world ad campaigns that are timely, and enhance the game environment with more realism. Thirty premier game publishers have committed more than 100 titles to the Massive Network.




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