World of Warcraft reaches one million customers in Europe

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Blizzard Entertainment, Inc.'s World of Warcraft reached one million customer milestone in Europe, more than quadrupling the previously estimated size of the entire European MMORPG market since its launch in February 2005. Worldwide, the game has a growing audience of more than 5.5 million customers. Available in English, French, and German in Europe, World of Warcraft is operated by Blizzard's local European office. World of Warcraft has steadily grown in popularity around the world since its initial launch in North America, Australia, and New Zealand last November. Following successful launches in Korea, Europe, China and Singapore, World of Warcraft launched in the regions of Taiwan, Hong Kong and Macau.

World of Warcraft customers include individuals who have paid a subscription fee or purchased a prepaid card to play World of Warcraft, as well as those who have purchased the installation box bundled with one free month access. Internet Game Room players that have accessed the game over the last seven days are also counted as customers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired pre-paid cards. Customers in licensees' territories are defined along the same rules.

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