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Chrysler Launches All New Virtual Film Competition In Park City

Continuing an ongoing commitment to inspiring creativity and innovation, Chrysler brand will launch "Chrysler in The Movies: Virtual Film Competition" (CiTM) during the 2006 Sundance Film Festival.

In partnership with leading videogame company Activision, Inc. , CiTM will provide an innovative approach to the filmmaking process by merging the worlds of filmmaking and gaming. The competition, open to everyone, will give players an opportunity to use their own inspiration to create virtual films using Activision and Lionhead Studios' "The Movies" Windows PC game.

Filmmakers, celebrities, and consumers interested in participating in CiTM are invited to visit the Chrysler Studio, Jan. 20-23, at 333 Main St., Park City, UT. Participants will be able to create a movie, as well as have access to celebrity mentors and filmmaking symposiums sponsored by The Creative Coalition, a nonprofit, nonpartisan social and political advocacy organization of the entertainment industry.

Beginning January 20, 2006, aspiring filmmakers can enter the competition by creating a two to three-minute film that includes any of the new Chrysler vehicles - the Pacifica, the Crossfire, the Chrysler 300 and the PT Cruiser - which have been exclusively integrated into "The MoviesTM" game. Contestants must submit their finished movies online athttp://www.themoviesgame.com/filmcompetitionby April 20, 2006. Each virtual film will be judged by a celebrity panel and the top ten films will be screened at a Virtual Film Premiere during the Electronic Entertainment Expo (E3) 2006 in May, where the first place winner will win a Chrysler Crossfire.




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