Microsoft and 4Kids Entertainment form alliance

Microsoft Corp. announced an alliance with 4Kids Entertainment, Inc. ? the children's entertainment company whose expertise in brand positioning has led to such powerhouse properties as Yu-Gi-Oh!, Pok?mon and Teenage Mutant Ninja Turtles ? to develop a children's entertainment property.

Under the agreement, 4Kids Entertainment will serve as the licensing agent for a forthcoming children's entertainment property on a global basis for Microsoft Game Studios. The exclusive representation agreement encompasses all broadcast, home video, music and merchandise licensing rights.

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