Sennari launches PrizePlay on Vodafone live

Sennari announced at the Consumer Electronics Show in Las Vegas that its PrizePlay gaming service is available to Vodafone live! customers throughout the UK. The first PrizePlay titles include: PrizePlay Monopoly, PrizePlay Snakes and Ladders, PrizePlay Triple Towers and PrizePlay Goldenballs. Four additional PrizePlay titles will be added to the catalogue in the first quarter of 2006.

PrizePlay is a suite of games designed using a pay-per-play model with in-game prizes to encourage repeat play. Built on Sennari's mCRM platform, PrizePlay offers many features including: real-time game interaction; in-game transactions that involve storing points, currencies, tokens, or coupons; pay-per-play or tournament style gaming models; and in-game prizing.

PrizePlay games are available for download from Vodafone live! Customers pay for each game, with the cost either being deducted from their pre-pay account, or added to their monthly bill. Each download includes six free plays, after which players buy tokens that can be used in any prize play game. All of the games give users the ability to win prizes, such as digital downloads, electronic goods and high street retail gift certificates. Prizes are redeemed right from the game on the phone or via the web at

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