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THQ And Massive Expanding Boundaries Of New Adv. Medium

THQ Inc. and Massive Incorporated announced plans to bring THQ video game titles to Massive's video game advertising network. The Massive Network is the first and only network of its kind to deliver dynamic advertising seamlessly to an aggregated audience across premiere video games titles.

The Massive Network enables publishers and developers to capture incremental revenues through the aggregation of the video game audience. Developers are able to integrate real-world ad campaigns that are timely, and enhance the game environment with more realism. Twenty-nine premier game publishers have committed more than 100 titles to the Massive Network.



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