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| Next Generation and MCV Form Transatlantic Partnership Next Generation, web destination for game industry professionals, and MCV, Europe's market-leading game industry trade brand, have announced an editorial and marketing partnership. This initiative brings together the game trade's best online and print content, offering business professionals worldwide a well-rounded perspective on the fast-moving game industry. MCV will post Next Generation daily news, features and analysis on its website (http://www.mcvuk.com), offering its largely European readership news from the United States. Next Generation will offer its readers regular features and updates from MCV's weekly print publication. The two media outlets have also agreed on a series of promotional and marketing initiatives. This agreement follows Next Generation's recent agreement with BusinessWeek Online to supply its "Innovation" interactive entertainment section (Game Room) with daily news and features. Next Generation is published by Future Network USA, a subsidiary of Future plc. Future publishes more than 150 magazines and 40 websites in the US, UK, France and Italy, with an additional 100-licensed editions in a further 30 countries worldwide. write your comments about the article :: © 2005 Game News :: home page |