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| Activision and DreamWorks Launch New Licensing Deal Activision, Inc. and DreamWorks Animation SKG jointly announced that the companies have agreed to a new long-term, broad-based strategic alliance. The companies signed a multi-year agreement which grants Activision the exclusive video game rights to upcoming feature films from DreamWorks Animation. Under the terms of the agreement, Activision will develop and publish video game products based on DreamWorks Animation's upcoming movies, including "Bee Movie" and "Kung Fu Panda, " as well as films currently in development, including "Rex Havoc" and "How to Train Your Dragon." The deal also extends Activision's video game rights beyond "Shrek 3" to include potential future films in the "Shrek" franchise. Activision has secured the exclusive worldwide video game publishing rights for all current and future console platforms, the PC and hand-held devices. The company has also secured the rights to develop additional games based on the properties during non-film years, as well as the right to publish games based on each property's sequel. Additionally, Activision is currently developing games based on "Over the Hedge, " which will be released in May 2006, and "Shrek 3, " which is slated for release in 2007. The company also holds the right to develop games based on the recently announced film "Madagascar 2, " which is slated for release in 2008. Under its current agreement with DreamWorks Animation, Activision has released video games across multiple platforms based on "Shrek 2, " "Shark Tale, " and "Madagascar." Collectively to date, these titles have shipped more than 10 million units across multiple platforms worldwide. Activision's "Shrek 2" video game was the #1 best-selling children's video game in the U.S. for calendar 2004, according to NPD. write your comments about the article :: © 2005 Game News :: home page |