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| Imagination partners with Universal Imagination Entertainment has partnered with Universal Pictures, and ?nnounced a multiple game distribution deal to optimise the booming consumer game category, DVD games in the UK. The partnership is a result of Imagination's and Universal's commitment to diversifying the growing DVD game market in the UK and Eire. The partnership will strengthen both companies' leadership position in the category by introducing a range of new DVD game titles and game play types to new retail as well non traditional retail game outlets. Universal's aggressive approach to securing non-traditional distribution channels and increasing the yield per square inch at retail is a perfect fit with Imagination's strategy to grow DVD games in the retail isle and develop new places to sell product. Rather than a game box, DVD games can be sold in a DVD case. This not only lowers the cost of goods by 60% but opens direct links to the home video and entertainment industry retail market for DVD games across the UK. write your comments about the article :: © 2005 Game News :: home page |