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| Double Fusion Names CEO Double Fusion has appointed Geoff Graber, the former general manager of Yahoo! Games, as its chief executive officer. The company also announced that it closed a $10 million financing round led by Accel Partners and JVP (Jerusalem Venture Partners). Double Fusion is widely recognized as a leader in the rapidly growing in-game advertising market. The company's technology is utilized by video and PC game publishers to place advertising within their games, which Double Fusion represents to leading marketers and their advertising agencies. Mr. Graber brings more than 15 years of entrepreneurial experience and success in the games and media businesses to Double Fusion. Most recently, Mr. Graber was instrumental in building Yahoo! Games into the most popular gaming site on the Web. Under his leadership, Yahoo! Games grew to reach more than 23 million unique users as of July 2005, according to comScore Media Metrix. As general manager, Mr. Graber oversaw all aspects of the site, from strategy and business direction, content creation and web site production, to business development, marketing, advertising sales and engineering. Mr. Graber was instrumental in driving Yahoo! Games revenues. He helped to create new services and advertising opportunities to connect leading brands with gamers. Previously, Mr. Graber led business development for Yahoo! Mobile, forging partnerships with companies such as Verizon Wireless, AT&T Wireless and Qualcomm. He was also a co-founder and president of Muse Corporation, a provider of an enabling technology for broadband entertainment content. In 1995, Mr. Graber launched Electronic Arts' operations in China, where he helped pioneer the country's video games industry. He was the managing director there through 1998 where he worked to navigate through the controversial issues of software piracy. The addition of Mr. Graber to Double Fusion coincides with the closing of a $10 million funding round led by Accel Partners and JVP and also including Jerusalem Capital. This capital infusion enables Double Fusion to move its headquarters from Jerusalem to the San Francisco Bay Area and aggressively market its services globally to reach larger publishers. As part of the funding round, Harry Nelis and Bruce Golden of Accel and Allon Bloch of JVP have joined Double Fusion's Board of Directors. write your comments about the article :: © 2005 Game News :: home page |