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Volkswagen will integrate TV spots into video content

29HD Network announced that Volkswagen of America will integrate TV spots for its new Passat launch into unique video for direct download and playback on a Sony PSP. With WIFI and PSP web browser, a PSP owner can directly browse 29Guide's library of specially encoded video for direct download to their PSP and playback.

29guide is a broadband portal & guide and delivers an audience much sought after by advertisers; the 25-35, educated, affluent metro, suburban broadband connected. This difficult to reach audience is spending less time watching traditional television and significantly more time with alternate forms of media such as the internet, iPods and Sony PSP.



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