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Liquid's PS2 Favourites To Move Beyond Console

Following the success of its family-friendly PS2 titles, Liquid Games is to bring the same proven UK top-five hits in the value charts and the highest UK sales figures per title in the sector to the PC at the start of 2006.

Since its launch in January, Liquid's range of console titles has already notched up considerable sales across Europe and beyond with a series of UK top-five hits in the value charts and the highest UK sales figures per title in the sector. Its distinctive family-friendly approach of bringing original titles at affordable pricepoints to the emerging breed of casual gamers has resulted in exceptional sell-through and impressive successes working with individual retailers. To take those same simple but appealing concepts and extend them onto PC is a simple and logical next step for Liquid.

Liquid's catalogue so far has been designed specifically to appeal to the growing breed of 'casual' gamers, with simple concepts, quality presentation, and backed up with the only concerted promotional campaign in the 'budget' sector. This first step provides a simple extension of the label for Liquid and an easy way for consumers and retailers alike to identify the titles. Inevitably, despite Liquid's considerable successes on the PS2, the label's future lies with a broader range of titles.

Liquid Games is a range of over 30 titles that has been designed to hit casual gamers with aggressive price points and mass-market content. From sports to racing, from adventure to kids' titles, Liquid Games provides fun for everyone, at a price that works for everybody.



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