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| The First Context-Aware In-Game Ad-Platform from DemonWare DemonWare announced their Dynamic Network Advertising (DNA) platform, in response to demand from the industry for tailored and precise advertising capability. The DNA platform will mine gamer details such as their player profile, session durations, gaming stats and team memberships and deliver real-time intelligence to advertising providers and publishers. DemonWare's mission is to continue expanding and improving the range of multiplayer technology and services available for publishers, studios and gamers. DNA is another innovation which will deliver extra functionality and additional revenue to publishers as well as bringing them even closer to their customers. Computer games are now outpacing television as the preferred media activity for 18 - 34 year olds, leading to an emerging market for game-based advertising. The potential market for such advertising has been valued at up to $260 million by 2008 (Source: Yankee Group). write your comments about the article :: © 2005 Game News :: home page |