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Player X expands into mobile video

Bullion International has granted to Player X the exclusive mobile wireless licence for the Barclays English Premier League in six countries including China, Denmark, Finland, Faroe Islands, Holland and Norway for the 2004/05, 2005/06 and 2006/07 seasons. Bullion international has acquired these rights from The FA Premier League in August 2004 and has already launched local services in Holland, Norway and Denmark.

The rights granted to Player X include in-match, match, preview and round-up packages for all weekend and midweek matches. Player X expects to launch additional services in more countries in the forthcoming weeks.

Features available include 30-second clips that can be viewed five minutes after incidents such as goals, saves and action updates. Viewers can also access half-time and full-time packages that are available until midnight the following day.

Since launching in 1992, the Premier League competition has attracted players and fans from all over the world. Players from 84 different countries have played in the competition since it began and the Premier League competition is seen live on television in more than 195 countries with broadcasters regularly scheduling more than 1, 380 hours in each week of the season.



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