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| Mobius receives Philippine Marketing Excellence Award Mobius.ph ? publisher of the online role-playing adventure Mu Online ? announced that Mobius was awarded the prestigious Philippine Marketing Excellence Award for Most Outstanding Online Game in the Philippines. The Philippine Marketing Excellence Awards Institute, the Asian Institute of Marketing and Entrepreneurship, and the Sales & Marketing Magazine jointly recognized Mobius with the 2004 Philippine Marketing Excellence Award for creating a strong company image and earning high-level customer confidence using the "best marketing practices" to dominate the market and reach potential customers across the country. The award was given on the basis of the results of various surveys, focus group discussions and market researches jointly conducted by consumers and marketing professionals for the sole purpose of selecting the Best Marketing companies/brands. The survey used the following marketing metrics: market dominance, market awareness, innovative marketing practices, publicity generated in the mass media, customer service orientation, product/service quality, value pricing, likeability and goodwill, truthfulness in advertising, customer confidence, other awards received and overall market acceptability. write your comments about the article :: © 2005 Game News :: home page |