|
contents | other | |||||||
| Ascaron Entertainment announces expansion plans Ascaron Entertainment announces an expansion plan for the internationally booming games market. Currently, Ascaron is expanding into new business segments and is opening a new studio. ASCARON's recent move into a new headquarters building in G?tersloh is another indication of the ongoing expansion. Currently, the international game market boasts double-digit growth rates and an overall turnover of approx. twenty billion Euro. Therefore, Ascaron considers its international development as an essential strategy for future expansion. This includes distributing both own IP and third party IP internationally, focusing on game content that corresponds with world-wide gaming trends and aiming at a quality level that exceeds international standards. Furthermore, Ascaron is rapidly progressing with their planned entry into the development of console titles, co-operating with an established third party and creating the platform from which to successfully realize this objective. Establishing new production capacities is a further part of the expansion strategy. Therefore, Ascaron Entertainment is launching a new development studio in Potsdam. Within the next three years, up to eighty new jobs will be created there. Most of the employees will be directly involved with developing computer and video games. The preparations for the opening of the new studio began in 2004; business will commence before the end of 2005. Ascaron's investment into this business within the next two years will amount to a two million Euro sum. The federal state of Brandenburg supports these activities with economic subsidies, which places an additional emphasis on Ascaron's high technological potential and its market appraisal. In addition to the development studio, Ascaron will launch a company for quality assurance in Potsdam. The subsidiary company Quality Four GmbH will work on behalf of ASCARON and it will act as a service provider for other developers and publishers. Its goal is to elevate the quality of computer and video games to the standards that are required in order to be internationally successful. The services range from consultation regarding content and technology during the development process, to acceptance tests and the controlling of compatibility and correctness. The Managing Director of the new company will be one of the business veterans, Bernhard Ewers, who was previously owner and director of the Software and Project Company Instance Four. Business will commence before the end of 2005. write your comments about the article :: © 2005 Game News :: home page |