|
contents | europe | ||||
| Shanghai's cultural and tourism delegation presented at ITB Berlin 2026 From March 3 to 5, 2026, ITB Berlin marked its 60th anniversary with a Diamond Jubilee edition that brought together exhibitors from more than 180 countries and regions, as well as over 100,000 industry professionals. The event offered an opportunity for destinations, travel companies, and tourism authorities to explore new partnerships and emerging market trends. Within the 459-square-meter China Pavilion, jointly organized by tourism authorities from 15 provinces and municipalities including Beijing, Shanghai, Zhejiang, and Hubei, exhibitors presented a broad range of China's cultural and tourism offerings to international travel professionals. The Shanghai Municipal Administration of Culture and Tourism returned to ITB Berlin to lead a delegation featuring Shanghai China International Travel Service (SCITS), Shanghai Film Park, and Shanghai Han Tang Tour. The delegation presented tourism experiences reflecting Shanghai's cultural heritage and contemporary urban life. Shanghai Film Park, one of China's major film and television production sites and a nationally rated AAAA tourist attraction, appeared at ITB Berlin for the first time. The park features clusters of century-old Shanghai-style architecture and has developed tourism programs that combine film culture with performing arts, educational visits, themed experiences, and seasonal festivals. Programs such as the Immersive Blossoms Shanghai Journey and the New World Manor theater reflect the park's efforts to integrate cinematic heritage with cultural tourism experiences. SCITS, an inbound tour operator with over 70 years of experience, was the first Chinese travel company to receive ISO9001 international quality certification. This year, through its "Discover the East" brand, SCITS offers travel programs that combine traditional Chinese culture with broader Asian travel experiences. Returning to ITB Berlin for the sixth time, Shanghai Han Tang Tour aimed to expand its international partner network and exchange insights with global travel operators. write your comments about the article :: © 2026 Exhibition News :: home page |