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| FITUR international tourism exhibition held in Madrid, Spain Madrid once again hosts the International Tourism Fair (FITUR), organised by IFEMA MADRID from 21–25 January 2026: nine halls, more than 10,000 companies from 161 countries, 111 of them counting on official representation, (10% up on the 2025 edition) and 967 main exhibitors. Overall, FITUR has recorded an 11% rise in international participation. FITUR also welcomes 18 new nations, largely from Africa and the Asia–Pacific, where participation has risen by 34% and 22% respectively. Standing out newcomers include Abu Dhabi, Dubai and Zanzibar, alongside regions from Germany and the United Kingdom. FITUR 2026 strengthens its role as a key forum for industry debate with several major additions. The most relevant is the new Knowledge Hub that features eight auditoriums, ten conference programmes, more than 200 sessions and over 250 high‑level speakers. The Knowledge Hub will also host further highlights, including FITUR Experience, focused on experiential tourism as one of the sector's most dynamic drivers of change, and the first International Summit on Communication and Tourism, which analyses the challenges facing tourism communication alongside experts and representatives from both the public and private sectors. In addition, the Travel Technology Area has doubled in size and will bring together more than 190 leading innovation companies. Strong participation points to a significant turnout, with forecasts exceeding 150,000 professionals and close to 100, 000 public visitors over the weekend. FITUR remains a major economic engine for Madrid, generating €487 million in its previous edition. Mexico will be the Partner Country of FITUR 2026, with a prominent presence at the Fair at a time when its tourism sector grew by 13.9% between January and September 2025, according to SECTUR, and with the aim of securing its position as the world's fifth most visited destination. write your comments about the article :: © 2026 Exhibition News :: home page |