|
contents | asia | ||||
| Prolight + Sound Bangkok 2026 to unlock SEA entertainment market Messe Frankfurt Hong Kong (HK) Ltd, in partnership with VNU Exhibitions Asia Pacific, has announced the launch of Prolight + Sound Bangkok, a new regional platform for the entertainment and pro AV sectors. Scheduled to debut from 30 September to 2 October 2026 at Bangkok International Trade & Exhibition Centre (BITEC), the new fair will leverage the Thai capital's strategic position at the heart of Southeast Asia, offering access to a broader consumer market of more than 670 million people. The new industry show is backed by Messe Frankfurt's global resources and industry expertise – through flagship fairs Prolight + Sound in Frankfurt and Prolight + Sound Guangzhou – along with VNU Exhibition Asia Pacific's deep regional expertise and well-established local network. As such, Prolight + Sound Bangkok is poised to serve as a key gateway for international suppliers looking to enter and expand across ASEAN, while acting as a nexus for innovation and industry growth in the region. Thailand's growing entertainment, live events and tourism sectors present significant headroom for investment in audio, lighting, staging, pro AV integration, and immersive experiences, while the new show will also leverage Bangkok's exceptional regional connectivity. The latest expansion of the Prolight + Sound brand, first announced at a press conference at Music China on 22 October, further benefits from strong institutional and cross‑industry support as one of nine fairs in Messe Frankfurt's global Event & Entertainment Technologies network. Tourism is a key driver of the industry, and with business plus leisure travel also on the rise, Thailand's booming tourism sector makes Bangkok an ideal location for the debut show. The city welcomed over 35 million visitors and was ranked the world's number one city for tourism in 2024. Visa-free and visa-on-arrival access, paired with excellent air connectivity, will make international participation convenient. Bangkok is also a leading MICE destination, ranking seventh globally and number one in ASEAN for meetings, incentives, conferences, and exhibitions. Supporting this growth, government initiatives such as Thailand 4.0, the Creative Economy Plan, and soft power programmes are driving increased investment in the pro AV sector. Global festivals such as Electric Daisy Carnival (EDC) and Tomorrowland are set to launch in Thailand, setting the stage for industry growth. The night economy – from luxury hotels and rooftop bars to clubs and theatres – is also investing heavily in AV and lighting upgrades. Landmark venues like ICONSIAM and Phuket Carnival Magic, alongside vibrant annual festivals like Songkran, indicate a strong need for integrated audio, lighting, staging, and display solutions. Amid this dynamic environment, Prolight + Sound Bangkok strives to become the region's leading and most innovative pro AV and entertainment showcase, fostering greater sourcing and partnership opportunities. To realise this vision, core product categories have been thoughtfully curated to meet the needs of Thailand and the wider ASEAN market. These include: • Professional audio equipment & technology • Conferencing & AV equipment • Professional lighting equipment & technology • Stage equipment & technology • LED & display technology • Music & related equipment This specialised spectrum of interconnected categories mirrors Southeast Asia's end‑market needs – from festivals, concerts and nightlife to hospitality, cultural attractions, and corporate AV. By convening global brands and regional buyers, Prolight + Sound Bangkok aims to unlock boundless business opportunities for the pro AV and entertainment industry in a high-potential market. write your comments about the article :: © 2025 Exhibition News :: home page |